Eureka
The Greek Archimedes was said to exclaim “Eureka” (I have found it) when he stepped into his bath and saw the water rise and realized that the volume of the water displaced was equal to the volume of the body displacing it. He could now solve the intractable problem of calculating the volume of irregular shapes. Well I am having my Eureka moment. The other day a friend of mine, who is quite conservative, came into my office (I was off on one of my consulting forays) and was quite excited about hearing the T. Boone Pickens advertisements that are flooding the airways right now about developing alternate energy, especially wind and solar.
T. Boone looks the camera right in the eye and says, “I am a Texas oil man and I am telling you we can’t drill our way out of this problem.” My friend was quite excited about this revelation and agreed that government even had a role in creating the infrastructure to transfer the power across the country (build the grid system). Now I was thinking environmentalists have been proposing this for years, but now from T. Boone, it must have validity. I was thinking only Nixon could go to China. Of course he wanted to limit the role of government to providing tax incentives to develop the equipment and of course obtain the land and build the transmission system. On this one I was thinking Enron and that government had a role in regulating this new power source, but that is not really my point. Why after all this time are some of them starting to get it?
If you read my blog then you know that I try to lay out the “facts” as best I can and my assumption is that two rational people can come to the same conclusion with the same facts in front of them. We think rationally. The problem with that theory is that an objective mind will tell you that almost everything the Republicans have done for the last 12 years has hurt this country, but about half of us don’t have the same objective mind as I do. Is it possible that my assumption about rational thinking is wrong?
Then along comes George Lakoff (author of “Don’t Think of the Elephant”) with his new book, “The Political Mind”. The basic tenant of this book is that we have an eighteenth century view of rationality which says that all you need do is give the people the facts and figures and they will reach the right conclusion; that people will act rationally to maximize their own self interest, they know what their interests are and they will act on them; that if you appeal to their rationality, the facts will speak for themselves; and emotionalism only gets in the way. And as George thinks, you are dead wrong. He says we are ignoring our cognitive unconscious where 98% of our thought goes on. He says that you can’t separate emotionalism for rationalism because how we see the facts depends on the emotional frame they are, well, framed in. And much more.
Now to tell you the truth, I don’t want to believe this. I want to think that we are rational people who make rational decisions. Or as George described me:
“You will believe in polling and focus groups; you will believe that if you ask people what their interests are, they will be aware of them and will tell you, and will vote on it…You will not have to frame the facts; they will speak for themselves. You just have to get the facts to them: 47 million without health care; top 1 percent receiving tax breaks; no WMD; ice caps melting. Your opponents are not bad people; they just need to see the light. Those that won’t vote your way are mostly just ignorant. They need to be told the facts. Or they ‘re greed, or corrupt, or being duped.”
And then George tells me I am totally wrong. Well that is my Eureka moment. It is clear to me that the frame for which I see the world is entirely different from that others see it and it has to do with both their hardwiring and more importantly, the way the message or fact was emotionally framed and processed subconsciously. I have argued on and on about how each person seems to selectively pick out “his” facts to support his political philosophy. I have assumed that it was faulty reasoning skills, laced with self interest. Well maybe I was only half right. There is this whole emotional side that George contends the Republicans have understood for years and have use it to tip the scale in their favor, and we had better figure it out.
Well I have got a lot more to read, but I know he is on to something because smart people have very divergent views about the same facts and rational dialogue has no impact on it. My only concern is that I do believe that reality is not subjective. So if understanding my opponents emotional side helps me to convey my point, okay; but if it only allows me to manipulate their emotional reaction so that they buy my argument much as the Republicans have used fear to propagate their policies that are bringing us down, then I want my eighteenth century brain back. More to come.